The title of the argument I have chosen is “Do we Really Need a Pickle-Flavored Potato Chip.” The author of this editorial goes by the name of “A. Barton Hinkle.” He is arguing that America's snack-food makers fear that the other companies are going to come up with the next “disruptive innovation.” A perfectly suitable product is shot to the unknown simply by a new model, so everyone is constantly coming up with unbelievable new ideas. I agree with the author's argument, because America itself is a consumer society. They have become immune to the advertising slogan shouting quality only. They have an attention deficit disorder that only responds to the freaky, the bizarre, and the wildly insane.
The author's argument parallels to my own argument about the itouch. A new version of the itouch is constantly coming out. If a person does not own an itouch, then it is perfectly understandable for that person to purchase one. However, there are those that already own an itouch, but they will still spend hundreds of dollars for the newer version. Usually, when the new itouch comes out, the differences between the new and the old. Are there usually reasons for people to be doing this? “A. Barton Hinkle argues that the snack-food industries create such a bizarre range of potato chip flavors is because there is a chip for everyone. People buy the new itouch every time it comes out either because they do not want to feel left from the group of people that have the new itouch, or they jail broke the itouch they already have and by doing so they lost their warranty on it.
The author compares his chip argument to his love for office supplies. Pens, specifically. There are several different types of pens out there. There are gel pens, brush tips, technical pens, and even space pens. If you are looking at a vending machine or the chip aisle at a grocery store, then you will notice the large variety of flavors. Do we really need this many choices. The answer is no, but it is the snack-food makers way to make money. A person may not feel like eating a potato chip or they are sick of the original flavor. Instead, That person will other choices such as salt and vinegar, cheddar, or barbecue and purchase one of those. The industry makes it so that you will purchase their product one way or the other, whether you had that salt craving or not. There are also a variety of ipods for peoples different need or amount of cash. The company Apple has the ipod nano, itouch, ipad, ipod shuffle, and probably many others or more designs they are about to make in the future.
Yet, there is most likely a man in a box sized office trying thinking up of some crazy new chip flavor for a snack-food lover or an extraordinary pen for the office supply lover. Its obsessions such as these that keep companies in business. The chip companies depend on our cravings for a new chip flavor; Pen makers depend on our need for the perfect pen. The only thing I do not agree with on this argument is the author drifting off describing his favorite pen. It causes readers to lose sight of the topic without even noticing it. Besides that, I do agree with A. Barton Hinkle's argument about the fact that the glories of free market capitalism are capacious.
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